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As you know, direct mail can be an extremely cost effective way for your
company to advertise new products and services to potential as well as
existing customers. Mailing newsletters to employees is a great way to
keep them up to date on the company.
As you also know, there is a lot to consider when putting together a
direct mail campaign.
- Designing and printing envelopes (front and back) to entice the reader to
open the letter rather than simply throwing it in the garbage.
- Designing and printing a brochure or enticement letter that will increase your
response rate.
- Designing and printing a response card
- Printing and attaching address labels to the envelope
- Stuffing the envelopes
- Bulk mailing
- Processing the returns (mailing out brochures, price lists, demo CD's etc)
Your marketing personnel are the best equipped to decide what the direct mail looks
like, but you certainly don't want them wasting their time and your money actually
doing the processing work (printing material, stuffing envelopes, affixing address
labels, mailing, responding (sending product information, CD's etc).
That's where Executive Assistant Online comes in. Simply have your marketing team
define what information they want in the direct mailer (envelope, brochure etc), and
provide us with the mailing addresses of the people you want to mail to, and we will handle
the rest, which includes coordination with the printer, addressing and stuffing the envelopes,
mailing as well as return processing.
If you are simply looking for a list of customers who responded, we can provide a detailed
report in MS Word or Excel. If your direct mail offers brochures, demo CD's etc for
respondents, we can do that work for you as well.
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